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Disney's summer movie hit makes M.A.C a media darling.
July 22, 2014
By: TOM BRANNA
It's been a magnificent Spring for M.A.C. For the month of May, M.A.C led in earned media value on every social media channel, thanks to a successful collaboration with Disney for the premiere of “Maleficent.” The Maleficent color cosmetics collection includes eye, nail, lip and face powder, as well as contouring powder. Maleficent, starred Angelina Jolie, was made on a $200 million budget, but has grossed more than $600 million worldwide.
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